As per trends, fabric softeners have witnessed a decline in the last few years. The segment is estimated to register growth in its share from 25.7% in 2016 to 26.0% by 2025.įabric softeners are projected to penetrate the market at a steady rate. In addition, liquid detergents are cheaper to manufacture and the margin is greater. The use of liquid detergent in comparison to powder provides convenience and comfort to the consumer. Liquid products are likely to grow at a higher rate in comparison to powder products owing to the large-scale adoption of the former in North America and the European detergent market. Also, a large section of the population is based in rural areas and prefer powder-based products over other products. Powder detergent is witnessing steady penetration in developing economies as consumers in the region prefer economical products. The product is expected to witness strong growth in developing economies such as China, India, Brazil, and others. The powder segment in the industry is expected to dominate the market over the forecast period. In addition, vendors are also continuously adopting innovative marketing strategies to attract regional consumers. are adopting product bundling strategies to increase shares in the market by offering bulk discounts on various products such as fabric softeners, liquid, and powder. The vendors in developed markets such as the U.S. It is expected e-commerce is emerging as the fastest-rising distribution channel. The e-commerce platform is largely dominated by companies such as Amazon, Target, and Walgreen. The rising prominence of e-commerce is expected to be the key factor driving product growth, especially among the working-class due to easy accessibility and convenience. The strategy adopted by Procter & Gamble to develop environmentally-friendly products such as Tide purclean became a major factor in driving the company’s growth in the country. The trend to innovate products in terms of formula and packaging is the key factor driving sales. accounting for over 67% of the total market share in 2016.
laundry detergent market is highly concentrated in nature with global vendors such as Procter & Gamble and Church & Dwight Co., Inc. The greater penetration of the company’s brands such as Tide and Gain has made it the undisputed leader in this category.
industry capturing nearly half of the market share in 2016. The industry analysis suggests that Procter & Gamble was the top leader in the U.S. The competition in the industry is highly concentrated in nature as the majority of market share is dominated by Proctor & Gamble. The company also claims to add sour flavor in the packaging of the product. Global vendors such as Procter & Gamble have developed new packaging types to make the company’s packaging childproof. However, issues regarding the safety of children ingesting these products acted as a restraint to market growth in 2016. has witnessed tremendous growth in the use of liquid commodity over powder merchandise. is dominated by the growing popularity of liquid products. Furthermore, technological advancements are also likely to fuel growth.
Laundry detergent driver#
The rising penetration of washing machines in the developing economies is likely to be a key driver for demand over the forecast period. The global laundry detergent market size was valued at USD 133.3 billion in 2016.
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